The Strategy Behind the Growth: How Zecurion Is Winning the Data Security Race – CEO Alexey Raevsky Exclusive for Ekonomist Turkey

We are thrilled to see Zecurion and our CEO, Alexey Raevsky, featured in a comprehensive interview with Turkey's leading business publication, Ekonomist.
While the full interview is published in Turkish and we cannot republish it here, we wanted to share the core themes and key takeaways for our global English-speaking audience.
E: Could you briefly tell us about your company? How do you make a difference in your industry?
AR: Zecurion is one of the global leaders in Next Generation Data Loss Prevention solutions. For over twenty years, our sole focus has been to empower organizations to protect their most valuable asset — their data — from data loss in general and internal threats in particular, all while ensuring business operations continue smoothly and efficiently.
Our market leadership and innovative approach have been consistently validated by the industry's most trusted analysts. Zecurion is proud to be recognized by the "Big 3" (Gartner, IDC, and Forrester), and our solutions have earned more than 30 prestigious product awards. This independent recognition underscores the tangible value we deliver to our clients.
We differentiate ourselves through a fundamentally different philosophy, which is embodied in our solutions portfolio that uniquely combines data-centric and people-centric approaches. A data-centric approach means our technology is designed to discover, classify, and protect sensitive information itself — wherever it resides and moves. Simultaneously, our people-centric approach focuses on understanding user behavior and intent, providing clear guidance and seamless workflows that educate employees rather than simply blocking them. This transforms security from a perceived obstacle into an enabling partner.
By integrating these two perspectives, we achieve a powerful synergy: the technical precision to stop real threats without disruption, combined with the cultural intelligence to foster a positive security environment. This allows us to provide leaders with clear, actionable insights that demonstrate a direct return on investment, whether through safeguarding intellectual property, ensuring compliance, or building customer trust. Ultimately, our difference lies in delivering not just a tool, but a sustainable, business-aligned strategy for comprehensive data protection.
E: When did you enter the Turkish market? What are your observations about the Turkish market?
AR: Zecurion made a strategic decision to formally enter the Turkish market in 2021, a time when we identified a significant and growing need for mature data protection solutions aligned with the country's dynamic digital transformation.
Our observations confirm that Turkey presents a vibrant and rapidly evolving cybersecurity landscape. The market is characterized by a highly skilled and technically adept workforce, which is a tremendous asset. Furthermore, we see a powerful driver in the form of Turkey's Personal Data Protection Law (KVKK), which has compelled organizations across finance, healthcare, and e-commerce to take data governance seriously. This has created a strong foundational awareness of data protection requirements.
However, the market is also navigating a complex challenge. While the awareness of threats and regulatory needs is high, many organizations are still in the transition from viewing cybersecurity as a technical compliance checkbox to understanding it as a strategic, business-critical function. There is a clear desire to move beyond basic perimeter defense and adopt more sophisticated, data-centric security models that protect information regardless of where it travels.
This is precisely where Zecurion's approach resonates. The Turkish market is not looking for just another tool; it is seeking strategic partners that can provide the technology, expertise, and framework to build a resilient data protection program. We see immense opportunity in helping Turkish businesses leverage their technical talent to implement our next-generation DLP solutions, turning regulatory compliance into a competitive advantage that builds customer trust and safeguards valuable intellectual property.
In short, we entered the market at a pivotal moment and are excited to contribute to and grow with Turkey's sophisticated and security-conscious ecosystem.
E: What services do you provide for institutions, and how do you contribute to them?
AR: At Zecurion, our mission is to provide institutions with comprehensive protection of their sensitive data. We achieve this by offering deep visibility and control over critical information assets, enabling organizations to move from reactive security to a proactive, strategic posture. Our technology allows us to track the complete lifecycle of every file, meticulously logging every action — whenever it is created, copied, edited, moved, deleted, or sent. This capability is driven by our robust data classification, detailed traffic analysis, and granular device control, which work in concert to ensure all data activity is managed and kept in order.
The cornerstone of our approach is the latest version of our flagship product, Zecurion Next Generation DLP 13. This platform is specifically engineered to eliminate the possibilities of insider threats by fostering granular risk-assessment and continuous monitoring of employee activity. A key differentiator is its intelligent approach to security; it is designed to distinguish between intentional malicious intent and an honest mistake. This means low-risk users can work normally without disruptive false alarms, while the system focuses on genuine threats. Moreover, by providing timely alerts and guidance, our DLP doesn't just block actions; it supports and educates employees on proper data handling policies at the very moment a risk occurs, fostering a stronger culture of security.
Crucially, our platform is built to ensure long-term success and executive alignment. We provide executive dashboards that translate complex security events into clear business risk metrics, such as the quantified protection of intellectual property or company policy compliance status, empowering IT security teams to demonstrate tangible value and secure vital executive sponsorship. The architecture is designed for continuous operation, not one-off projects, with centralized management that simplifies ongoing tuning. It all begins with our powerful data discovery and classification engine, which automatically scans and identifies sensitive data across the entire digital estate to create an essential data map. This foundational step allows for the building of highly accurate policies that avoid the disruptive false positives which derail programs.
Our methodology is phased and strategic. Organizations can begin in a transparent audit mode to analyze data flows without any business disruption, building precise policies and organizational confidence before enabling enforcement. The platform provides truly comprehensive coverage, monitoring data in motion, at rest, and in use, ensuring no channel is left unprotected. Furthermore, Zecurion transforms chaotic alert management through a built-in incident response workflow and provides detailed analytics for continuous tuning. In essence, Zecurion is more than software; we are a strategic partner embedded in your organization's success, providing the tools and guidance necessary to build a data protection program that is both effective and aligned with core business objectives.
E: How has 2025 been for you so far? With what percentage of growth will you close the year?
AR: 2025 has been an exceptionally strong year for Zecurion so far, continuing the significant momentum we've built in the market. We are growing at a dynamic pace, fueled by the increasing global demand for sophisticated insider risk management and data protection solutions.
I am pleased to share that we closed the previous fiscal year 37% larger than 2023 in terms of revenue, a testament to the market's confidence in our products like Zecurion Next-Generation DLP and DCAP. The first half of 2025 is tracking just as robustly as our performance throughout 2024. Based on our current trajectory and strong pipeline, we are very positive about our results and confident we will close this year with a similarly impressive growth percentage. This sustained success underscores the strategic value our solutions deliver to businesses worldwide.
E: What is your growth target for 2026?
AR: Building on our strong performance in 2024 and 2025, our growth target for 2026 is ambitious yet firmly achievable. We project a revenue growth target of 30-40% for the coming year.
This confidence is rooted in several key drivers: the continued global expansion of our partner network, rising demand for our Next Generation DLP and DCAP solutions in response to increasingly complex data protection regulations, and our commitment to continuous innovation. We are strategically investing in new markets and enhancing our platform's AI capabilities to not only meet but exceed the evolving needs of our clients. Our proven track record of consistent, high double-digit growth provides a solid foundation for us to confidently target this aggressive expansion in 2026.
E: Could you tell us about the projects you plan to launch in 2026?
AR: While the specific details of our product roadmap remain confidential for strategic reasons, I can share that our innovation strategy for 2026 is both ambitious and firmly guided by the voice of our customers. We are incredibly attentive to the feedback, comments, and evolving requirements from our partners and clients.
In fact, at the beginning of this year, we conducted a major initiative to gather direct input on how our solutions could be made even more powerful and competitive. This valuable feedback is now actively shaping our development priorities. We plan to enrich our next product versions with these highly-requested features and capabilities, ensuring we continue to deliver the precise, cutting-edge tools that the market demands.
Our efforts will be channeled into several key strategic directions aligned with this feedback, all focused on advancing our core mission of providing unparalleled, proactive protection against data leaks and insider threats in modern environments. We are excited about the innovations to come and look forward to sharing them at the appropriate time.
E: What is the global market size of cybersecurity?
AR: The global cybersecurity market is one of the most dynamic and rapidly expanding sectors, reflecting the critical importance of digital protection in our interconnected world. While different analyst firms use slightly varying methodologies and segmentation, the consensus on its size and growth is clear.
According to the latest full-year data from Gartner, Inc., a leading global research and advisory firm, worldwide security and risk management spending was projected to total $215 billion in 2024, a significant increase of 14.3% from 2023.
For a forward-looking perspective, McKinsey & Company has analyzed the immense economic value at stake from cyberattacks, estimating that the annual cost of cyber crime could reach $10.5 trillion by 2025. This underlying economic pressure is a fundamental driver for continued market expansion.
Furthermore, Fortune Business Insights, in its "Cyber Security Market" report, has provided a detailed analysis, valuing the market at USD 193.73 billion in 2024 and projecting it to grow to USD 562.77 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.4% during this forecast period.
While the exact figure may vary by a few billion depending on the source's scope, the overarching narrative is one of massive and sustained growth. This immense market underscores the critical necessity of the solutions we provide at Zecurion, as organizations globally prioritize investments to safeguard their digital futures.
E: Many challenges are being faced worldwide and in Turkey regarding cybersecurity. What have been the key issues in recent years? What strategies should companies adopt, and what should they pay attention to?
AR: The global and Turkish cybersecurity landscapes are navigating a period of unprecedented change, shaped by technological innovation and increasingly sophisticated threats. Based on our analysis, several key issues have emerged as particularly critical in recent years and will continue to dominate in 2025.
A paramount challenge is the weaponization of Artificial Intelligence (AI) by threat actors. We are observing a rise in AI-powered social engineering, which enables hyper-personalized phishing attacks at an immense scale, making them incredibly difficult to distinguish from legitimate communication. This is compounded by the expanding attack surface created by IoT and connected devices, which often lack inherent security and provide new entry points into corporate networks. Furthermore, the relentless growth in data volumes has made data discovery and classification a fundamental hurdle; you cannot protect what you cannot see, and many organizations lack a clear map of their sensitive information. Finally, the sophistication of the threat landscape is outpacing traditional defenses, making advanced threat detection and proactive risk management a necessity rather than a luxury.
In response to these evolving challenges, companies must adopt strategic and forward-thinking measures. We recommend a focus on three core strategies:
First, shift to a proactive, intelligence-driven security posture. Instead of reacting to incidents, companies must leverage AI-enriched data classification and protection tools, and User Behavior Analytics (UBA) to predict and prevent attacks. This involves implementing solutions capable of detecting subtle anomalies and unknown threats that bypass traditional signature-based defenses.
Second, adopt a data-centric security framework. The security perimeter is no longer the network; it is the data itself. Organizations must prioritize solutions that automatically discover, classify, and track sensitive information across all environments — endpoints, cloud, and hybrid infrastructure. Protecting the data directly ensures it remains secure regardless of its location or how the threat landscape evolves.
Finally, integrate and automate security processes. Siloed security tools create gaps and inefficiencies. Companies should seek platforms that offer centralized management and automated incident response workflows. This not only improves the speed of reaction but also alleviates the pressure on security teams by streamlining alert triage and investigation, allowing them to focus on strategic risk management.
In summary, the key to resilience lies in embracing intelligence-driven, data-focused strategies that are integrated, automated, and, most importantly, proactive. This approach is essential for businesses in Turkey to not only defend against current threats but also to future-proof their operations in the digital economy.
Popular posts
Zecurion’s Cybersecurity Solutions are Now Available in Europe and Middle East
Zecurion Expands Global Footprint with New Registered Entity in India
Zecurion Brings Its Award-Winning Next Generation DLP to GISEC 2022
Subscribe to our blog updates
You will receive only really useful emails and will always be able to unsubscribe from this mailing if, suddenly, your interests change